Made in Suffolk

Behind the scenes - Hicks & Brown AW20 Photoshoot

We always look forward to our photoshoots, usually holding two a year but due to the pandemic our spring/summer shoot plans were scuppered so our autumn/winter shoot was long awaited! There is always so much work involved in organising these days, from casting the model (all on Zoom this year), choosing a photographer and stylist as well as creating long lists of products to be shot to ensure nothing is missed. Then there are the outfits to be sourced so finding clothing that teams well with our hats, we like to use natural fabrics and use a mix of current high street clothing to more vintage pieces too. We are also really lucky to be lent items from some lovely friends of ours at Guinea London, Fairfax & Favor, Troy London, Hawk and Dove Vintage and Tom Lane.

The initial date for the photoshoot was planned for late summer but as the day was nearly upon us we were right in the middle of a heatwave with temperatures close to 35 degrees - not ideal conditions when trying to create an autumn/winter look! It also wouldn't have been pleasant for our model, Tessa, standing all day in wintery clothes and our wool felt hats so at the last minute we rescheduled the shoot for a few weeks later when finally the weather was more settled.

This year we wanted to hold the day as close to our rural Suffolk HQ as possible with all the shots taking place outside, we love the outdoors and are fortunate enough to have access to plenty of stunning locations within walking distance from our base. These were a mixture of farmland, formal gardens and picturesque lakeside settings.

This was going to be an exciting shoot involving our brand new AW20 collection - The Oxley, our first wide brimmed Fedora and The Brantham, an entry level Fedora in a brand new colour - Cinnamon.  We also like to refresh all imagery of our core range of Suffolk and Chelsworth Fedoras as well as our bag collection too.

The day was spent moving from location to location with plenty of snacks to keep us fuelled along the way. Contrary to what people might think, photoshoots aren't glamorous, given the outdoor nature of our photographs, Tessa had to change outfits many times in the open, lots behind a tree or with a blanket wrapped around protecting her modesty!

Our photographer Liam had such a good eye, often locations we would have overlooked he made look incredible, one being a dilapidated green house, and another was a field of wild bird cover caught in the evening light. The results we thought were amazing, ready for the changing season ahead.

Our final spot for the day was in beautiful parkland where horses were grazing, one horse in particular, Sam, really wanted in on the action!

After a few very busy days preparing and a long day on location, our AW photoshoot was complete. The day ended with a very autumnal sunset and sore feet all round. Thank you to our small but wonderful team who made this happen, see all you in SS21 for some more exciting new releases!

(Written by Beth Wilder, Marketing Assistant, Hicks & Brown).

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