The Pebmarsh Fedora
White (Pink Aztec Ribbon)
£99.00
Bring a soft, feminine touch to your summer styling with this effortlessly elegant hat. Crafted from lightweight white paper straw, it features... Continue reading
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Wimbledon is one of the few sporting events where style is almost as important as the action on court. Between Centre Court, strawberries and cream, and the famous British summer atmosphere, it's an occasion that calls for thoughtful dressing. Whether you're attending for the first time or returning for another year, here's everything you need to know about what to wear to Wimbledon — including outfit ideas, footwear advice, weather-proof styling tips and, of course, choosing the perfect hat.
Unlike players, Wimbledon spectators are not required to follow an official dress code. However, the event has an unspoken expectation of smart, polished summer style.
What to avoid
- Beachwear and swimwear
- Sports kits or gym clothing
- Overly casual outfits (e.g. ripped jeans, slogan t-shirts
- Uncomfortable heels on grass.
What to wear to Wimbledon
- Smart summer dresses
- Tailored separates or linen outfits
- Light blazers or shirts
- Comfortable shoes for walking
- Hat
- Sunglasses
- Lightweight jacket
- Portable phone charger
- Water bottle
- SPF
- Comfortable Footwear
What no one tells you about dressing for Wimbledon
- You'll walk much further than expected
- Centre Court can feel surprisingly cool
- Queueing can mean several hours outdoors
- Grass surfaces can ruin stilettos
- A hat is often more useful than an umbrella.
While there is no official Wimbledon dress code for spectators, smart-casual dressing is widely considered the norm. Remember, the key to a great outfit is feeling comfortable and confident. So, choose pieces that reflect your personal style while embracing the timeless elegance that Wimbledon is known for. Wimbledon isn’t just a tennis tournament—it’s one of the highlights of the British summer calendar. From strawberries and cream to celebrity sightings and sartorial splendour, the atmosphere is as iconic as the play itself.
Embrace the classic british style
Wimbledon’s style is elegant and traditional, echoing the tournament’s long history. Think sophisticated, yet comfortable. Light, airy fabrics are perfect for the time of year and classic cuts will keep you looking polished.
For Men: Opt for tailored chinos or linen trousers paired with a crisp shirt. A lightweight blazer can add a touch of class and is perfect for cooler moments.
For Women: Summer dresses are a popular choice. Think midi or tea-length dresses in light, breathable fabrics. Pair with a cardigan or a light jacket for a chic layered look.
Colours and patterns
Wimbledon has a strict dress code for players, requiring all-white attire, but spectators can enjoy more flexibility. Nevertheless, it’s a good idea to stick to a classic, understated palette. Think garden party, not festival.
Colours: Pastels, neutrals, and soft hues are always a hit. Think pale blues, soft pinks, and classic whites. These colours not only look fresh but also keep you cool under the summer sun.
Patterns: Subtle prints like florals, stripes, or polka dots can add a fun twist to your outfit without overpowering the look.
the perfect hat
No Wimbledon outfit is complete without the perfect hat. At Hicks & Brown, we believe that the right hat can elevate your style while offering protection from the sun.
For Men: The Orford Fedora is a timeless choice. Its lightweight straw material provides excellent UPF40 sun protection while exuding a sophisticated charm.
For Women: The Hemley Fedora or The Orford Fedora can be both stylish and functional. These hats pair beautifully with summer dresses and offer ample shade without blocking the view for others.
FOOTWEAR
Comfort is key when it comes to choosing footwear for Wimbledon, especially since you may be walking on grass and uneven surfaces.
For Men: Loafers or boat shoes are ideal. They’re comfortable for walking and add a smart touch to your outfit.
For Women: Wedges or block-heeled sandals are a practical choice. They offer stability on grassy areas and are more comfortable than stilettos for a long day. Loafers and ballet flats also make an excellent choice.
accessories
The right accessories can pull your outfit together while adding a touch of personal flair.
Sunglasses: A pair of stylish sunglasses is a must for sunny days. Choose a classic shape like aviators or wayfarers for a timeless look.
Bag: A small to medium-sized handbag or a crossbody bag is perfect for carrying essentials without being cumbersome.
Scarf/shawl: Keep it simple and elegant. Great for unpredictable weather and if the temperature drops. The Melford Silk Scarf would be perfect for this.
The Hicks & Brown Hat Clip: A really useful way to carry your hat when not wearing it. Simply clip to your bag and insert the brim of your hat into the magnetic closure.
Few sporting events are as closely associated with classic British summer style as Wimbledon. Alongside the tennis, the tournament is renowned for its elegant atmosphere, where timeless dressing feels perfectly at home.
For decades, hats have been a popular choice for spectators, combining style with practicality. Whether it's a classic Panama or a structured fedora, the right hat can instantly elevate a summer outfit while offering welcome shade during a long day outdoors.
With hours spent watching matches, queueing and exploring the grounds, comfort is just as important as appearance. A well-chosen hat provides sun protection, completes your look and helps you stay comfortable throughout the day.
Whether you're attending Wimbledon for the first time or returning for another year, a timeless hat is the perfect finishing touch to your outfit.
The Hemley Fedora
White (Khaki Aztec Ribbon)
£89.00
Add a playful twist to your warm-weather wardrobe with this season’s newest arrival. Designed to bring a fresh burst of colour and... Continue reading
The Orford Fedora
White (Clementine Aztec Ribbon)
£75.00
Bright, uplifting, and made for sunshine, this standout summer hat adds a vibrant twist to a classic silhouette. Woven from crisp white... Continue reading
The Pebmarsh Fedora
Natural with Champagne Ribbon
£99.00
Lightweight and elegant, this summer hat is crafted from natural paper straw for effortless warm-weather wear. The generous wide brim creates a... Continue reading
The Pebmarsh Fedora
Cream with Khaki Ribbon
£99.00
Lightweight and elegant, this summer hat is crafted from natural paper straw for effortless warm-weather wear. The generous wide brim creates a... Continue reading
The Hemley Fedora
Natural with Fawn Ribbon
£89.00
The Hemley Fedora in Natural is a perennial favourite, offering timeless style in a versatile, sun-ready shade. Its lightweight paper straw construction... Continue reading
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The Hemley Fedora
Brown with Chocolate Ribbon
£89.00
Introducing the Hemley Fedora in Chocolate, a refined new colour for SS26. A fresh take on one of our most-loved summer styles,... Continue reading
The Hemley Fedora
Cream with Pebble Ribbon
£89.00
The Hemley Fedora in Cream is a perennial favourite, offering timeless style in a versatile, sun-ready shade. Its lightweight paper straw construction... Continue reading
Yes, you can wear trainers to Wimbledon, and many spectators do. While there is no official dress code requiring formal footwear, comfort is key due to the amount of walking involved. Clean, minimalist trainers are generally more in keeping with the smart-casual atmosphere than brightly coloured or heavily sporty styles.
Yes, hats are absolutely allowed and are a popular choice for spectators. They are especially practical for sun protection during long days outdoors. Many guests opt for classic summer styles such as Panama hats or structured wide-brim designs, which also complement smart outfits without feeling overly formal.
The best shoes for Wimbledon are comfortable, practical and suitable for walking on grass and uneven ground. Flat sandals, loafers, espadrilles and low block heels are all popular choices. Stilettos are generally best avoided, as they can sink into grass and become uncomfortable during a long day.
Yes, jeans are permitted, as there is no strict spectator dress code. However, many people choose more elevated summer outfits to match the occasion. If wearing jeans, it’s best to opt for a smart, well-fitted pair and pair them with a blazer, linen shirt or refined accessories to keep the look polished.
British summer weather can be unpredictable, so it’s sensible to prepare for rain. A lightweight waterproof jacket or tailored raincoat is ideal, as large umbrellas are often impractical in crowded seating areas. Layering is key so you can adapt quickly to changing conditions without compromising your outfit.
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